About Us

Jahnavi Maganti and Vijay Sivaraju founded Absolut Pet  - India's first pet health and wellness brand that offers supplements in the form of tasty treats.

Jahnavi has been dog-obsessed her whole life and is the proud sister of Cookie, a spunky Toy Poodle.

Vijay grew up surrounded by dogs (at one point, 11 German Shepherds!), and today his home is run by Dash (a German Shepherd) and Flash (a Husky).

Being pet parents themselves, they saw firsthand how much a pets’ daily life has changed. Pets didn't just move indoors - they moved into our beds. But modern indoor living brought modern lifestyle issues:

  • Slippery Marble Floors lead to joint strain and early hip issues.

  • Table Scraps & Human Food disrupt delicate gut health.

  • Chemical Floor Cleaners cause itchy, irritated skin for pets who sleep right on the ground.

The Problem They Set Out to Solve

They quickly realized that regular food just doesn't deliver 100% of the daily nutrition our pets need to thrive in today's world. But when they looked for supplements in India, the options were disappointing.

Everything was either a bitter tablet or a chalky powder that required a daily wrestling match to feed. The only real alternatives were expensive imported brands that were hard to get.

They knew there had to be a better way. Why should caring for your pet’s health feel like a punishment?

And That's how Absolut Pet began.

Absolut Pet aims to bridge the gap between science-backed wellness and pure, joy of taste. We formulate targeted, human-grade supplements disguised as delicious soft chews and mousses - so your fur baby actually looks forward to their daily health routine.

No fighting, no hidden pills in peanut butter, and no compromises. Just simple, effective, daily wellness that delivers visible results in weeks.

Because when your pet feels good, the whole house feels happier. Welcome to the Absolut Pet family!